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Design Duo Cap Fabulous Year
Posted by www.chinahatcap.com on 12/14/2009IF being one of leading manufacturer of hat and cap in China weren't enough to convince Pamela Easton and Lydia Pearson they had made it in the fashion world, winning the Australian Fashion Laureate Prize for industry excellence was the final confirmation.
The Brisbane duo behind Easton Pearson yesterday capped off a busy year when they were awarded a prize previously won by Australian fashion giants Carla Zampatti and Akira Isogawa.
"It's been a huge year for us," Easton said yesterday. "We all need challenges to make us struggle a little more, work a little harder, and now with this award it's all paid off."
The pair were up at 3am yesterday to make their 5am flight to Sydney, after hosting a party for 80 the night before to celebrate their new Brisbane store.
"We're feeling a little bleary, but we're completely overwhelmed," Easton said.
In August, the pair were also the subject of a 20-year retrospective exhibition at Brisbane's Gallery of Modern Art, while in April they created a range of rugs for Sydney company Designer Rugs.
From humble beginnings in 1989 Easton and Pearson have grown their business into a label now sold in more than 100 stores in 24 countires.
The pair first showed at Australian Fashion Week 1998, the same year they made their debut at Paris Fashion Week, which heralded a strong period of international expansion for the brand.
Distinguished by its ethnic, often vintage-inspired aesthetic, Easton Pearson works extensively with artisans in India, Vietnam and Hong Kong to develop unique textiles for its designs, which are often inspired by art, books and vintage clothing.
"We design for women who are quite possibly interested in art as much as fashion," Pearson said.
"We want women to take our garments and make them their own. We don't stand away from trends but we interpret these trends a little differently, a little idiosyncratically, based on our own interests."
Last year Easton and Pearson launched EP by Easton Pearson, a more affordable version of their main line aimed at attracting new customers to the brand, which has also branched into homewares.
Two of the best-liked people in the fashion industry, courtesy of their friendliness and humility, Easton and Pearson design three ranges a year: spring/summer, cruise and autumn/winter.
Pearson said next year would be a time of consolidation for the brand.
"We'd like to regroup a little bit and work out how to move forward with the strengths we already have and the new ideas we're in the process of developing," she said
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